As September comes to an end, you may hear people discuss whether or not to wear white after Labor Day. This “rule” has had an impact on the fashion industry – as fall approaches, we see stores abandoning white colors and stocking darker colors. But how did this trend come to exist?
The Perfect Balance: Whites and Brights
The idea of not wearing white after Labor Day originated in New England in the 1880s. In the 1880’s, there was no air-conditioning in the United States, so Americans would wear thin, white colored clothing in the summer. When fall came around, it would get colder in Northern states, and Americans would step away from white clothing and turn to thicker materials and darker colors. People viewed as a way to tell the difference between old money and new money. If a family had “new money”, they would be able to purchase thicker, darker pieces appropriate for fall. If a family had “old money,” they wouldn’t have the disposable income to purchase fall fashions.
The Great Gatsby: The Ultimate Symbol of New Money IMAGE SOURCE: http://moviecitynews.com/2013/09/wilmington-on-dvds-the-great-gatsby/
Of course these days the concept of “new money” versus “old money” is passé. But the impact of the “no white after Labor Day” rule can be see all over the fashion industry.
Some women believe that fashion is a way to express oneself and shouldn’t have any rules. Stylist Stacey London says, “Rules like ‘don't wear white after Labor Day’… are antiquated. Modern women should feel free to experiment.”
The Rebel: All White All Day
On the other hand, some women want to stay true to the “no white” rule. The Huffington Post did an article stating nineteen reasons you shouldn’t wear white after Labor Day, with points such as “White is too cool and lightweight to wear after summer.” and, “[I]t’s next to impossible to make whites look effortless”.
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What do you think? Should you wear white after Labor Day? Leave us a comment down below!